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Advertising Articles

101: Advertising: Is There Nothing New Under the Sun?
My wife and I were cruising around the antique shops in Twin Falls when I came upon a book published in 1912 by the A.W. Shaw Company, Chicago, New York. The title is How to Write Advertisements that
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102: How to Protect Children from Advertising?
According to the product life-cycle theory, almost any product passes five stages during its existence regardless the desire of manufactures and customers. These stages are birth, growth, maturity, de
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103: Advertising Questions Answered
1) If we accept that every business must have a mailing list. To me this is fundamental. The new business with one customer has a mailing list of one plus prospects?That list is a means of communicati
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104: As Seen On TV - Infomercial Products
Infomercials have been around for along time. Have you ever caught yourself glued to the TV watching and listening to information on a new TV product? We have all seen these ads and I am sure most of
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105: FREE - Publicity for Your Business
Learn how to write a press release and avoid expensive advertising as you grow your business.A full page ad in an industry journal can cost almost $6.000. But there is a way to use the same publicati
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106: What Will An Advertising Agency Do For You, Really?
An advertising agency will get your business noticed by those you want to be noticed by. We build interest. We create excitement. If we do our job right, we tell your story like it’s never been told b
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107: Advertising-How to Begin?
First you need to learn everything there is to learn about your business, from what products you sell and their benefits to what type of specials your business is having for the month.When you adverti
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108: Why Your Small Business Should Use Television Advertising
Advertising on television is one of the most effective ways to reach your target audience. With nearly 99 percent of American households owning a television, it is marketing tool that almost any type
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109: Follow Help To Advertising Internet Online
Marketing on the internet requires that one be found using keyword searches or some form of online advertising. We believe more and more online advertisers are turning to performance-based advertising
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110: When Looking to Buy a Printing Press
Printing press companies produce thousands of copies of magazines, newspapers or newsletters everyday. The printing process is often long and complex. From organizing all the ideas to the actual print
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111: Do-it-yourself Pitfalls: How to Waste Money Quickly In Advertising
1. Plant negative ideas into people’s minds. The ad headline Don’t waste another dollar plants the idea of wasting money into people’s minds. The call to action Don’t hesitate is about hesitating. To
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112: Advertising: Friend, not Foe!
They say advertising is excessive: it interrupts TV series, preceding movie shows and dominating music award ceremonies. Some even lament that advertising not only occupies the media, but is also pres
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113: How To Write Powerful Headlines
The headline is the most important element in any sales message your company ever uses. It is the opening sentence you use in any sales letter, brochure, print ad, or on you Web site.The purpose of a
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114: Which of these 4 Advertising Sins are You Guilty of?
Advertising is a very precise science. It finds its bases in many different fields including copywriting, psychology and even math. In recent decades, we have observed a slow but steady beautificati
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115: Free - Advertising Questions Answered
1) If we accept that every business must have a mailing list. To me this is fundamental. The new business with one customer has a mailing list of one plus prospects?That list is a means of communicati
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116: Putting Some Individuality in Your Advertising
The selection of the right marketing medium is often the most baffling question that businesses must confront. In order to generate greater sales the business must use the appropriate marketing materi
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117: Honest vs Labored Advertising
When you receive a letter from a friend you want the letter to mirror the exact thoughts and feeling of your friend at the moment he wrote it. You prefer sincerity to an artificial effort to disguise
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118: Flying High with Flyers
The season, the weather, the style, the geographical condition and the mood of the people are all factors that affect the advertising outlay today. You will find that a lot of business owners spend tw
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119: Spending Money on Catalog Advertising
Apart from newspaper advertising, a system of leaflets, cards and catalogs can be operated to a business advantage in marketing its products and services. One week a business owner may send out leafle
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120: Advertising Specialty Products
Just gaze around and check how many products carry a brand name, message or logo of a company—you will see a lot. There are plenty of these products that we use in our everyday lives. Advertising Spec
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